Element Packaging and MOB Beauty Partner to Build Better Beauty with CarbonX

23 Mar 2021
Element Beauty Group

Building beauty for a better future is the goal for MOB Beauty co-founded by Victor Casale, CEO and former chief chemist at MAC; Alisha Gallagher, chief brand officer, formerly of Cover FX; and Beatrice Seguin, chief innovation officer, formerly of CSR Beauty Solutions and Steve Blanchet, co-founder, formerly of CSR Beauty Solutions

MOB Beauty is working together with Element Packaging to create the brand's Earth-First Packaging System. It provides customized palettes, which Element's Executive Creative Director, David Pina, notes:

"allows the customer to make purposeful choices and buy only the products and shades they will use."

MOB's reusable, interchangeable design is made from PET resin with at least 50% post-consumer recycled content. The brand says it is on a mission to hit 100% PCR for all of its packaging.

Element Packaging took the process a step further, introducing Element CarbonX, a material science innovation replacing Carbon Black. This is a new black infrared-visible pigment allowing the optical scanners used in sorting plastics during recycling to be recognized by the NIR (Near Infrared) detectors installed in waste sorting plants.

Element CarbonX helps in contributing to our circular economy and brings sustainability in design options utilizing black componentry.

Creating Beauty Applicators Tailored to Specific Makeup Formulations

The trend of customization and personalization in beauty applicators is revolutionizing the way consumers approach their makeup routines. Here's a deeper dive into creating beauty applicators tailored to specific makeup formulations.

Element Presents Dual-Sided Sponges to Deliver the Perfect Look

Element Beauty Group introduces its latest creation: dual-sided sponges with varying densities, designed for precise application and maximum versatility.

Find the Right Partner for MakeUp Application with Element Beauty Group

An idea can make or break a concept, especially when it comes to makeup applicators. At Element Beauty Group we are always developing new designs tailored to the specific needs of different formulas and brand identities.

Reshape the Beauty Industry With Element in Los Angeles

Join us at MakeUp in Los Angeles on February 14th and 15th to explore Element Beauty Group's exciting beauty offerings coming in 2024: a revolutionary mascara brush, cutting-edge materials never seen before in the beauty industry, clean metallization, and more! Element Beauty Group - Booth H48

A Future Painted in Blue? Element Develops Seaweed-Based Inks

Element Beauty Group is currently exploring natural inks derived from seaweed. They are easy to source, and no resource depletion occurs, as either invasive species are harvested or seaweed is cultivated in the lab.

Element Beauty Group Develops Biodegradable Injection Moldable Material

Element has developed a biodegradable material in a molecular format of PHA that is injection moldable and fully biodegradable at the end of its life, and is particularly well-suited for rigid, moldable products such as caps, jars, bottles, and other small packaging items.

Introducing Eco-Friendly Metallized Coatings

For years, metallization coating on beauty packaging has posed a threat to recyclability. Element Beauty Gorup offers a sustainable approach to the "Bling Factor".

Beauty Regulations Shift Packaging Waste Regulations in the US

Beauty regulations are getting a revamp in the US. The Packaging Waste Regulation (PPWR) will be a major shift, harmonizing rules across Europe and introducing essential new measures, including, reduction, reuse, recycling, and more.

At Element We Do Beauty Differently

We know market and consumer trends matter. We know that sustainability matters. It’s not just a buzzword but a genuine market need pushed by consumer demand and legal requirements.

Element Beauty Group Plans to Develop New Formulas to Reduce Water Waste

Element Beauty Group is working to to develop extemporaneous (transformative) formulations that can transform from dry, gel, or solid formulas to liquid formulations with different viscosities for different finishes and applications.

Element is Harnessing the Power of AI to Design Better, Faster, and More Efficiently

Element Beauty Group announces the release of its service Element AI, designed to improve and accelerate the development process of new beauty solutions.

Countering Pollution Through Packaging Innovation: ElementGreen365

Through its extensive research on upcycled and sustainable materials, Element developed ElementGreen365, a new bio-based polypropylene. Made from sustainably sourced renewable feedstocks, it is derived solely from commercial and institutional waste vegetable oils.

Sustainability Shines Through with Element's Eco-Friendly Metallization

Element Beauty Group produces exclusive metalized finishes on PET and rPET plastic and glass. The process has passed key recyclability tests, including metal detection and NIR resin identification.

Join Element at MakeUp in NY to Learn About Carbon Capture Technology for Beauty Packaging

Looking for materials that science can bring to improve the sustainability of beauty packaging? Join Element at MakeUp in New York to learn more about Carbon Capture technology and re-think how to lower your carbon footprint.

Element Joins the CO2 Captured Certification to Provide Carbon-Neutral Solutions

Element Beauty Group is proud to utilize CO2 captured certification and be the first packaging supplier to offer captured carbon solutions, aligning with CO2 Captured's mission of connecting environmentally conscious consumers with products made from captured carbon emissions.

Redefine Standards with Element Beauty Group at MakeUp in NY

From refillable ocean plastic mascara to compostable make-up palettes, Element Beauty Group has developed the most amazing and awarded beauty packaging of these recent months. Come and join us at MakeUp in New York to learn more about our work!

Element and caliray Present Super Sustainable & Super Volumizing Mascara

At the forefront of trendsetting formulations and innovative sustainability, Element Beauty Group and caliray are working together to bring fresh ideas to the beauty industry. Introducing "Come Hell or High Water" mascara, the first clean & super volumizing mascara with long wear potency.

Deliver Trend-Setting Turnkey Formulations with Element Beauty Group

Stay ahead of the curve with Element's trend-setting turnkey solutions. Developed in collaboration with our cutting-edge labs in Italy, Korea, and the US, our formulations are designed to meet the ever-evolving needs of modern customers. From concept to completion, we've got you covered.

Element Beauty Group and Caliray: Redefining Creativity and Sustainability Together

Element Beauty Group, in collaboration with Caliray, has been pushing the boundaries of creativity and sustainability since the brand's inception. This case study aims to shed light on the remarkable achievements we have accomplished together.

Element's Turnkey Solutions Will Revolutionize Your Journey from Concept to Shelf

When it comes to color cosmetics, haircare, and skincare, we understand the importance of efficient and seamless packaging and formulation. With Element's turnkey solutions, you can unlock a range of advantages, including a simplified process, time savings, cost-effectiveness, and quality assurance!

Element Packaging Tackles Gorgeous Sustainable Solutions for Hair Care Treatments

When Babe Original was looking for breathtaking packaging solutions for their densifying hair treatments that matched the company's cruelty-free, vegan, and eco-conscious values, Element Packaging became the obvious choice. The company crafted two recyclable pouches and a plastic dropper, combining functionality with eye-catching aesthetics.

Element's Refillable Mascara Packs Ensure Sustainability and Waste Reduction

Element Packaging is aware of upcoming trends and growth opportunities, and is ready to offer brands refillable aluminum packs that tackle the need for more sustainable solutions in the beauty industry.

Refillable and Recyclable, Element Packaging's MakeUp Pallete Stands for Change

At Element Packaging we have developed a refillable makeup palette with either single or double pans. Made in aluminum, the solution was developed to be fully recyclable at the end of life.

Indulge Your Customers with Element's Refillable Beauty Packs

We live in a world of convenience and immediacy, people seek practical solutions that require a minimum effort to succeed. As more people ask for sustainable solutions, there's no better way to indulge them than by introducing effortless refillable beauty packs.

Sustainability from Every Angle: Element Tackles Waterless Formulas

Aware of the necessity to push for less water in beauty and skincare formulas, Element Packaging has developed a refillable stick for solid products, that is also mono-material (polypropylene) to ensure the full recyclability of the packaging.

Element and caliray Launch an Endless MakeUp Palette

When Element Packaging was entrusted to deliver gorgeous eco-packs that preserve caliray's core circular values, the company delivered with the Endless Sunset Palette. A makeup compact that's meant to be reused again, and again, and again.

Latest innovations in carbon-capture, PCR materials, bio-based polymers, and paper based packaging with all the glam in LA!

Element packaging will be present at MakeUp in Los Angeles - booth F51 - and will introduce its latest innovations in material science.

Liplights Light the Way for Recycling

Lip gloss in an aluminum tube?! What a great way to use every last drop before recycling! Check out Element's solution for rms Beauty's Liplights Cream.

FutureWise's Slug Meets Element's Speed

Element Packaging has used high gloss silkscreen to develop this gorgeous bottle with 30% PCR for FutureWise's Slug Boost hydrating mist. Don't miss out!

Element and Wende Zomnir Push the Boundaries of Beauty

Living legend Wende Zomnir has trusted Element with the launch of Caliray, a clean makeup line bound to natural origin ingredients. Obviously, all packaging had to be sustainable!

Element and Oco Give Plastic a New Beginning with Carbon Upcycling Tech

Check out Element Packaging's latest development in sustainability and the newly patented capture carbon additive! Listen to the podcast with the Keep Cool Show now!

Element and Oco develop carbon-capture packs to nullify CO2 emissions

As sustainability takes over the packaging industry, suppliers continue to invest as much time and resources as possible to reduce the use and waste of plastic in their manufacturing processes. Element and Oco have partnered to introduce a new carbon packaging alternative that further advances their products’ recyclability options.

Bianka Cramblit
Brand Launch
English
Created 23 Mar 2021
Modified 23 Mar 2021
Hits 1161

Element Beauty Group

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