Refillable and reusable packaging sales were projected at $42 billion in 2022 and are forecast to grow 4.9% annually to 2027 reaching $53.4 billion. This is not just a market figure, it represents a deep change in our industry.
Wanna be part of the change?
At Element Packaging we have developed a refillable makeup palette with either single or double pans. Made in aluminum, the solution was developed to be fully recyclable at the end of life. An entirely sustainable product that embodies a new era of the beauty industry.
Refillable packaging will help beauty brands talk to conscious consumers with genuine solutions. It’s not about pushing yet another product on the market, it’s about helping consumers make better choices. Refillable solutions also allow brands to build loyalty and create value with consumers.
A recent survey by Kantar estimates that Eco Actives (consumers actively seeking sustainable solutions) are worth $376 billion to the FMCG industry. Beauty is part of that piece. Again, it’s not just a figure but a profound change in our world.
With the pressure on materials, cost and sustainability, beauty professionals need to find innovations that answer to all aspects of manufacturing but also to the consumer shift towards "greener" solutions.
With this turnkey solution, brands can customize their palettes. The mirror and snap-on bottom allow for safe and enhance use.
Get in touch for more details.
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